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News/Event Item
Partnership With the Media: A strategic Communications Course for NGOs in Northern Nigeria
When: 25-26 September 2002
Where: Arewa House, Kaduna, Nigeria
The Media Resource and Advocacy Centre (MRAC), Lagos Nigeria, announces the final in it's series of regional strategic communications training course aimed at equipping NGO activists with skills in health promotion, advocacy and general publicity for development programs and projects. The workshop is part of our continuing education series and is based on findings from a study on Reproductive Health Reporting in the Nigerian Media 1986 to 1997. Two workshops had been held successfully in Lagos (West) and Enugu (East) drawing 34 participants from all over Nigeria and Zimbabwe. The training is being supported by the Ford Foundation.
The training is specifically targeted at NGOs in Northern Nigeria and working in the area of Population, Reproductive Health and Sexual Rights. It would be of tremendous benefit to individuals handling media publicity and communication programs in nonprofit organizations, donor and development agencies' partner-organizations working in Nigeria. Topics to be covered include how to partner with the
mass media to generate and sustain positive publicity, enhance fundraising, build grassroots advocacy and support, influence public policy and handle crisis situation, developing press release, fieldwork and hands-on activity among others.
At the end of the workshop participants will be able to:
Develop a strategic communication plan for their organization
Sustain media interest and coverage of their programs
Develop programs to handle media backlash and crisis in their area of focus
Research media trends and case studies, and identify Northern Nigeria-based journalists covering issues related to their organization's program
Develop high quality media materials, fact sheet, press release for use by journalists
Utilize new media and technology for increased publicity
Use traditional media channels to promote programs and projects
Write to the address below or send an e-mail with details of your organization's work, your work schedule and how you think the training will benefit your organization.
Selection closes on 20 September 2002.
The training is non-residential with free lunch/coffee and workshop materials. Participants are expected to bear cost of transportation to and from the venue as well as arrange for their accommodation, if necessary. To ensure maximum benefit the number of participants will be limited to 16.
For more information contact:
Coordinator (ICT, Training & Fellowships),
Development Communications (Devcoms) Network,
Media Resource and Advocacy Centre (MRAC),
40 Johnson Street, Off Bode Thomas Street,
Surulere Lagos, Nigeria
Tel: 234-1-774-8397 OR 0803-3053-713
E-mail: mracnigeria@yahoo.com
category: Upcoming Events : Educational Programs
contributed by Andrea Welch on 13 September 2002
Africa : Nigeria
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