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News/Event Item
2003 Summer Institute on Integrated Marketing Communication for Behavioral Impact (IMC/COMBI) in Health & Social Development
When: 6 - 26 July 2003
Where: New York, USA
The course focus is on strategic communication planning for behavioral impact in health and social development. It stresses that behavioral impact comes with effective communication programmes purposefully planned for behavioral results, and not directed just at awareness creation, advocacy, or public education. The private sector experience in successfully using Integrated Marketing Communication (IMC) for consumer behavioral results points to an approach for achieving behavioral goals in health and social development. WHO has been applying this approach to communicable diseases over the past two years and refers to it as "COMBI", Communication-for-Behavioural-Impact. IMC/COMBI applies in an integrated way the disciplines of marketing (including village-level marketing traditions), public relations and public advocacy, administrative mobilisation, advertising, counselling, client/customer relations, community mobilisation, health education, mass communication, folk media, and market research - dedicated to the ultimate behavioural goal.
The course is intended for health and social development professionals who have the responsibility for designing, supervising or managing health education, health promotion, and other information-education-communication (IEC) programmes to achieve specific behavioral goals. Prior communication experience is not required for this Institute. Participants will learn how to apply the techniques of IMC/COMBI in the strategic planning of IEC programmes for behavioral results.
For More Information
http://www.nyu.edu/education/summer/imc/
category: Upcoming Events : Educational Programs
contributed by Andrea Welch on 5 December 2002
Global : United States
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